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1 out of 10
The musical equivalent of Ikea bookshelves, this ticks all the right boxes for the men-in-suits who have signed Beth Rowley and will, no doubt, form a large part of her audience - unless she falls for a tattooed loser in a silly hat. Unsurprisingly, she has supported James Blunt (Must wash my keyboard out after typing that) and had a couple of tracks stuck in the new Keira Knightley / Sienna Miller attack on the life of Dylan Thomas, The Edge of Love. Expect a perfume / car / banking ad at some point, together with being the soundtrack to a million conference lunches.
'Vintage, smoky blues' it is not, nor is it 'gospel-tinged' - unless 'tinged' is taken to mean 'glanced at briefly from a first-class train compartment between Luton and Bedford'. Rowley handles the low-key verses perfectly adequately. However, she fails to give any boost to the song's attempts at anything more free-form. She seems to be struggling to 'let go' and find anything other than a Pro Tools preset for 'airbrushed club singer'. Despite obvious talent and marketability, this is identikit easy-listening without a shred of originality or genuine spark.
Listen: www.myspace.com/bethrowley
Tracklist:
1. Sweet Hours (Radio Edit)
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